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Should you use ChatGPT, Claude, Gemini, or something else?

While ChatGPT is one of the most popular AI assistants available, there are multiple chat AI applications available now. Each is powered by a different LLM and each has their own unique strengths and weaknesses.

We’ve written a more in depth article about different LLMs here, but at the time of writing this article, we tend to use Claude and ChatGPT.

That said, the AI space is moving so fast that today’s best could be tomorrow’s worst, so we recommend testing your prompts across different platforms and using the one that gives you the best result for your specific task today.

Author’s note: You will see mention of ChatGPT a lot throughout the article, but rest assured these prompts work just as well on other AI tools like Claude or Gemini.

ChatGPT prompts to create a content strategy

Crafting a solid content strategy is the foundation of any successful content creation effort, helping you hit the mark. ChatGPT can help you define your content goals, identify your target audience, and determine the most effective content types and distribution channels. It’s like planning a trip; you need to know where you’re going, who you’re going with, and how you’ll get there.

Leveraging AI tools like ChatGPT to develop your content strategy makes the process more efficient and targeted.

Example prompts:

List potential content marketing goals for a small business focusing on eco-friendly products.

Generate SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for a content strategy to increase brand awareness on social media platforms.

Suggest content objectives for a B2B company looking to position itself as a thought leader in the fintech industry.

Outline goals for a content campaign designed to drive more traffic to a new health and wellness blog.

Create a content strategy for a B2B SaaS company targeting small business owners, focusing on blog posts, whitepapers, and webinars.

Develop a content calendar for a fitness influencer, including Instagram posts, YouTube videos, and email newsletters.

Identify the key performance indicators (KPIs) and success metrics for a nonprofit organization’s content marketing campaign to raise awareness for a specific cause.

Create a content calendar template for a three-month social media strategy to increase brand awareness.

Develop a monthly content calendar for in the different organic channel verticals (email, social media, lead magnets, etc.; including topics like .

Outline a strategy for leveraging user-generated content to boost engagement and trust in a community-focused campaign.

Generate a step-by-step guide for conducting a content audit to identify gaps and opportunities in an existing strategy.